NEOWISE is actually quite a credible naked-eye object, low in the North West. It helps to know where to look, and what to look for, but it is very definitely a bright nucleus with a tail fanning out. The most detail seen out of the corner of your eye.
As the month goes on, the comet will roughly follow in the Three Leaps of the Gazelle (asterism) which you can see leading to the upper left in the image above.
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